AIDS-Hilfe Frankfurt – 25 Jahre POPP Kultur
Campaign, 2012
AIDs-Hilfe Frankfurt e.V. is a non-profit organisation which is ingaging with such topics as AIDS and HIV in all kind of ways. It supports people having the illness, helping them, and also working against denunciation and discrimination of concerned people.
For the 25th anniversary of the organisation we at McCANN created “ 25 Jahre POPP Kultur” campain. Every visual of the campaign was basically made of condoms.
For the 25th anniversary of the organisation we at McCANN created “ 25 Jahre POPP Kultur” campain. Every visual of the campaign was basically made of condoms.
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“POPP Kultur” (ger.) has in this case 2 meanings: it sounds almost like Pop (popular) culture, but in german verb “poppen” is also slang for “to have sex”, so the main meaning is “A culture of having sex”, which actually AIDS-Hilfe Frankfurt is aiming for.
